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Sydney Fashion Photographer – Fraulein Label Launch

Website Fashion Photography – hero and eCommerce

It’s a beautiful sunny Sunday early-November afternoon here in Sydney, and we are down at Rose Bay on Sydney Harbour to shoot the fashion label launch and website photos for Frauleinlabel – a new fashion label launched by new designer Bella Abiad.

Photoshoot location

Our location is a beautiful modern Mediterranean residence in Rose Bay featuring indoor and outdoor archways, a north-facing backyard with French tumbled travertine, a beautiful light blue pool and an alfresco arched outdoor dining verandah.

A Google Earth play told us the year would be in bright sun in the afternoon.

There’s a lot to shoot in the three hours the house is booked – nine designs – hero shots, and online store e-commerce photos. Time is critical, and Bella has pulled together a great team.

The Team

Model @liiiiilia
Styling @emma_cotterill@reloadagency
Photography @maxyphoto
Makeup @bebeautified.artistry
Hair @ned.k.hair
Shoes @bylanawilkinson
Jewellery @avant.studio

Photography Technical

We didn’t have much time and needed consistency throughout the series to reduce post-production editing costs, so rig-wise, I went for complete manual control to lock down the settings. I shot with trusty Canon 5D MkIII and a 24-105 EFL lens. I used a single Bowens 1000w head in a parabolic silver reflector umbrella for lighting – it gives strong direct light. ISO 200; 1/200th sec for flash sync; F6.4

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Scott Maxworthy