Summer Fashion Photoshoots, #LoveJobs, TFP and #Socialmedia Marketing

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Summer Fashion Photoshoots, #LoveJobs, TFP and #Socialmedia Marketing

Wednesday before the shoot

Yep, I’d much rather shoot these shots in Bali or on some island in Pacific or Maldives but it’s not to be . Time and budget limits (ie TFP) means our Fashion photo-shoot location will be at our local Sydney beaches of Cronulla or Sans Souci (not that that’s always a  bad thing).

The client  is Naked Buddha Fashion , my partner Kim’s fashion shop at Ramsgate.  The shoot is  one of those #LoveJobs that will give Kim some new shots, me a chance to experiment with some new photography techniques and a TFP arrangement with the model to get new shots for her portfolio.

My model today is the lovely Elise, cheerleader and dancer from the Cronulla Sharks Mermaids.

In a nutshell this shoot should be a WIN WIN WIN for all involved.

The key, like all deals, is making sure all parties understand What’s In It For Them.

Saturday morning

Problem – It’s cold and windy outside – do we cancel? If we do it will be weeks before I get another chance to shoot.

Solution – I’ve been wanting to experiment more with our green screen and compositing images  – we should be able to shoot in the studio, edit out the screen and drop in a beach background.

Fashion photography on location in the studio
Fashion photography on location in the studio

I think the end result achieves the primary objectives.  That is

  • Creating higher level quality social content for the client
  • Model portfolio photos
  • Testing new lighting setups and composite photography techniques
  • Testing social media marketing and whether it increases traffic and sales.

Technical

Shooting for web (low resolution) and using the 5D (push ISO very hard) means I can use fixed lights (lower lumins)

  • 1 x Florescent strip lights either side (natural white) with light diffuser sheets
  • 1 x LED video lights both sides to light up legs

The aim of the lighting to replicate the summer sun but also enough cross fill that it’s not too harsh.

Any questions just ask?

Night After Bushfire

Jack had been awake for the last 48 hours fighting the fires when the wind suddenly picked up and turned from the north-west.  His team raced to re-position between the fire and the homes on the hill.

Jill was in her bedroom getting ready for the local community ball, all she heard was a roar coming over the hill – she raced to the fire bunker.

The Money ShotPhoto by Scott Maxworthy maxymedia

Model: Jac

Music Photographer

So you mates blurry iphone pics aren’t any good and you’d  like a band photographer for your album cover, gig or music video?

Below are some recent shots for our band, local Sydney Band King for Day, and a music video I produced for Elyse McLennan

 

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Funky Soul – some Tips on Live Band Photography

An email enquiry through – I was asked to shoot some live band shots in an inner City pub. I mentioned to Anthony – one of the guys in the band, as a part-time muso myself I know how hard it is to get good band shots (as I’m usually playing and also our band photographer) and would be keen to do the job.  

A couple of days later the booking was made and gig details provided.  The venue was the Sly Fox Hotel in Enmore on Thursday night – the band “King For A Day” would be on from 8:30PM-10:30PM.  Actually at first I thought the band was called “Underground Bingo” because a search on the web revealed that as the nights listed entertainment event.  


A further search on the Sly Fox says it’s a gay and lesbian bar – OK, this WILL be something different I thought to myself – I had visions of Priscilla Queen of The Desert

Pre preparation:

Like all new photography challenges I like to research to get some best practice tips.   

My most important tip –

  • Get some ear plugs – you’ll be shooting right up the front and often in front of the speaker stack.

  • Camera Ready – before any gig double check all your equipment – lens and cameras checked and cleaned; cards formatted; all batteries charged.  Yes, I was once through a shoot and my spare was completely battery was flat.  

  • Backup – I now take two camera bodies with me for all event shoots – with event gigs (wedding; sports; corporate; band) there’s only one chance to grab the shots and you’re completely stuffed if your camera packs it in mid gig.

  • A good, easy to access, waist camera bag would be great.

The Event

I arrive at the venue at 8PM as the band is setting up and introduce myself.  The room reminds me of the good old Aussie pub stages we had in the 80’s and 90’s.  I use this time to do some test shots to get an idea of exposure.  “Underground Bingo” is the main event – a heavy tattooed, sunnies wearing, terrets afflicted but, often humourous beatboxing bingo caller and a skinny dude in a flash 70’s suit.   The bingo prizes are equally different – a couple of nurf guns, a plant terrarium and an original native indian dinner plate.

While bingo is in full swing we grab some late notice cover shots in the poster spattered alley way behind the pub.  Time is short and I choose a street light as my key light.

M - 2Photo by Scott Maxworthymaxymedia

Technical:

  • I nearly always shoot in Manual mode – I spot meter the available light; shoot some tests and constantly check shots during the gig  – there’s just too many things that can throw out the camera’s auto functions.  Use your viewer and histogram. Remember the “more light to the right” of your histogram contains the most photo data.

  • Dump the flash and shoot high ISO – it’ll add grain but your flash won’t wash out the stage lights.  You can reduce the noise in post production.

  • Also big apertures – more light but a shallower depth of field. I shot most of the following images at ISO 6400 f/2.8 and 1/90 sec.

  • Shoot RAW.  Warning.  I went a bit crazy and shot nearly a thousand images for this gig – that’s a lot of hard disk space.  Are the shots just going onto the web or will prints be made?  

  • Lens – I’ve my trusty f/2.8 17-35mm wide (on a full frame) and my f/4.0 24-105mm portrait lens.  I’d love a good fast prime lens.

We’re back before the first half of bingo ends “33 – tit’s and arse” says Bingo beat box man.  “Bingo!” cries the young hipster and goes straight for the nerf gun prize.


Now time to shoot.

Naked Buddha Fashion Photography

It’s a glorious Spring day in Sydney and I meet beautiful young Kiwi Emma Law for the Naked Buddha Spring and Summer Fashion photography shoot at Neilson Park on Sydney Harbour.

F - 2Photo by Scott Maxworthymaxymedia
F - 3Photo by Scott Maxworthymaxymedia
F - 4Photo by Scott Maxworthymaxymedia
F - 5Photo by Scott Maxworthymaxymedia
F - 6Photo by Scott Maxworthymaxymedia
F - 7Photo by Scott Maxworthymaxymedia
F - 8Photo by Scott Maxworthymaxymedia
F - 9Photo by Scott Maxworthymaxymedia

Hot August Nights? Not in Australia Buddy


Wasting Away In Paradise
– I was looking for a background for a composite shot I’m working and came across some shots I hadn’t edited last year. Seemed too good not to do something with it.

Bald Hill - Winter NightPhoto by Scott Maxworthymaxymedia

B - 3Photo by Scott Maxworthymaxymedia

  

DoorwayPhoto by Scott Maxworthymaxymedia

 

The Essence of Uniqueness – Finding Your Own Style

My partner has headed off overseas for a couple of weeks – that means I can setup my temporary studio and be shooting and editing from 7AM to the wee hours of the morning.

The main objective is to get better at my lighting management; talent direction and post production composite creations.

The work I’m most inspired by right now are Commercial Photographers Dave Hill and Joel Grimes – they have this combination of creative design; technical lighting and Photoshop wizardry of stunning desaturated but high contrast images that I really love.

But, you can’t copy – the thing is you need to develop are your own skills and style and THEN see if there is market demand for that look.

It’s a conumdrum – do your create then market or market a look?  Where’s the opportunity?  Joel Grimes gave a great interview of his success – in essense – we are ALL unique – what you’ve got to do is take that uniqueness to develop your style.

From a business point of view I’ve been trying different styles to see where the market is – from landscapes (no money in that) to actor headshots, lingerie and fine art.  Below are some of the shots so far this week

 

Modelling shot – Tessa

Tessa - PortraitPhoto by Scott Maxworthymaxymedia

 Experimenting with tones.

TessaPhoto by Scott Maxworthymaxymedia

 

TessaPhoto by Scott Maxworthymaxymedia

 

Getting more artistic – I’m liking these shots

Behind the MaskPhoto by Scott Maxworthymaxymedia

Liar BirdPhoto by Scott Maxworthymaxymedia

Shooting some high constrast black and whites – for the fashion market – the shots are OK but they don’t grab me.
ExposedPhoto by Scott Maxworthymaxymedia

I think this shot is pretty clich’d and would be in my stock shot bag if I was to focus attention on bodiour and lingerie photography. 

TakenPhoto by Scott Maxworthymaxymedia



 

 

Sponsor Activitation- “Instagram Pro” and A Studio In A Box

In the old days you’d shoot a polaroid and give it to the customer.  Today – we shoot; tag and share.

Studio in a box (and a bag)

Saturday – I’m shooting a corporate marketing event gig today (I’ve had three days notice) – the shoot requires me to setup a mobile photography studio at the end of a red carpet to create a “media event” like customer experience.

The photos will be branded with the sponsors message and sent to the guest (via MMS) – before they’re seated – well that’s the theory!

I don’t want to talk about my experience with Telstra over the last few days trying to get this sorted but just to say – that it was much faster to deal with Telstra through Twitter than their website and phone.

We’re at WIN Stadium down at Wollongong.  Parking is 200m from the venue; access is limited and setup time is less than an hour so I have to get everything into into one case (and a bag) for rapid deployment.  

Far out – the case weighs about 60kgs – there’s about 10kgs in sandbags; six light stands; two LED 18′ lights; four strobes; batteries; a strong tripod; power leads and clips.  The LED’s will give me some rim lighting but they’re really just there for “red carpet” effect. 

My camera bag is packed with two cameras (one for safety); four batteries; laptop; lens and cables – there’s about 15 kgs in there as well.

Fingers crossed it all works.

Post Event

The corporate guests were photographed with one of the team’s brand ambassadors (Wendell Sailor; Dean Young, Ben Craig; Shaun Timmins; Mark Gasnier) and the sponsor mascot. These photos then branded with the sponsor message and sent ASAP to the guest’s mobile via MMS with a phone number and hyperlink. In the majority of cases we were able to send these before they sat down at their table.

My Iphone personal hotspot died 1/2 way through the gig but I was able to quickly tap into the venues media WiFi network.

Guests then shared on social media.

 

book Page 1-Edit.jpgPhoto by Scott Maxworthymaxymedia

 

We could have probably shot the whole thing on a Iphone/ Ipad but we wanted professional shots (lighting; resolution; glass) and not tie up the camera while editing and sending the shots.

With more time/ budget I’d do some smarter things with URL’s for tracking purposes and maybe tie in an intergrated Facebook Fan Page campaign element.

 

Client: Always Co / St George Illawarra Dragons

Agency: Creative Stars