The purpose of this post is about exploring how to build an image to tell a story.
We’ve all heard the expression “a picture tells a thousand words” – it’s actually an average 83 (that I read in some research somewhere) but the number doesn’t really matter. The facts are most of us are primarily visual and some pics communicate more effectively than others, that there are photos that speak millions and others little.
Ideally as a photographer you want to get as much as possible shot in the camera so to cut down post production time but that is not always possible or practical.
Below is a photo composite of three different photos – our model, the landscape and the old car. On their own each image is OK but not a thousand words worth – the elements joined to create a story that hopefully resonates with your audience and worth much more.
The model shot in a green screen studio in Sydney,
The car located on the highway near Sawtell on the North Coast and
The background landscape around Boorowa NSW.
There is a caveat – the time to create a composite image is about ten fold –
With every piece of communication you need to ask what message do you want to convey?
James Reyne is playing at our local club in a few weeks time -as teenagers during the 80’s we grew up listening, dancing and singing to Aussie Crawl on our surf trips up to the Northern Coast of NSW. Sons of Beaches and Daughters of the Northern Coast. Music an inspiration.
We were down at Boorowa in mid south west NSW yesterday to do some filming for Ottoboca (my foodie project) with the Sam’s from Sam’s Paddock Butcher – simply beautiful tasting, high quality, pasture fed Angus beef.
This pic yet another example of the stunning beauty of our country – the late afternoon sun creeping through the clouds and washing the fields, gum trees and an old abandoned building (look closely) in golden light.
As a small business you can no longer just place an ad in the local newspaper or yellow pages in the hope of getting new customers. In todays digital world then most customers will begin their search at Google or learn about your business from their friends social media posts on Facebook.
Today your potential new customers spends more time online then they do watching television or reading the paper.
Last night we launched the following cool timelapse video for my favourite local coffee shop at Sans Souci called Foodies.
The objective of the video was to increase their Facebook Page Likes through spreadable content and promote the coffee shop with their new Beat the Q online ordering system.
The Foodies Project Overview
Around 1/2 day spent chatting with Matt about the target customer; key messages, desired outcomes and channels.
Increase local awareness and revenue via local digital channels – Facebook; SEO via Youtube embeds in blogs.
1/2 day researching competition – both online and off.
1/2 day concept creation and agreement.
Site visits – video angles; look and feel etc
Production management and scheduling.
Timelapse – 5:30AM – 6PM (12,500 photos – a shot ever 20 seconds with an exposure of 6 seconds)
2 & 1/2 days editing; sound; effects.
1/2 day pick up shots.
1 day final editing
Marketing and Distribution
Video rendering for Youtube; Facebook.
1/2 day post production social media marketing assistance
Facebook Page Likes at launch of campaign (before video shooting commenced) was 573.
Within 12 hours the clip being launched it had been “Liked” over 100 times and shared 15 times – the total current “Likes” is 636.
Feedback – I had to smile – the only negative comment I’ve read to date (on the Foodies deli cafe page) was from a Surfie Hipster type dude who didn’t like the music choice – hmmmm – there’s so much time that goes into picking the right music for a clip as it’s an incredibly important element to the overall presentation style and message. The Foodie guys wanted something cool and funky that tied in with the atmosphere of the cafe and from a production point of view the music had to be technically a fast tempo with a strong beat for the cuts (as we were dealing with 12 hours of video into two minutes) and with a mid song punch to represent the peak at lunch time.
Yep, I’m certainly gaining a greater appreciation for music choice in any film or TV production as most of the time you don’t even realise it’s there.
It’s Thursday morning at 5.30AM here in Sydney, it’s also winter and very cold (well cold by Sydney standards). Today my biz partner Simon and I are heading down to Boowara to meet up with a potential investor. Bowarra is about a 3 1/2 hour drive from Sydney towards Canberra and about 45 minutes from Yass.
9:30AM – We arrive at Boowara and head out to the Kenny Creek Angus Stud Farm. This country used to be nearly all sheep but about 10 years ago the guys here swapped to cattle – developing premium grass fed Angus beef.
We head through the paddock and come across this beautiful big bull – he’s massive, 1250kgs. Today he’s back in the paddock with the boys after three weeks with the girls doing his job.
What’s really interesting is I shot this pic at about 4 meters away. At first I was shit scared but Sam (the Owner) tells me that their relaxed temperment is bred in. It means for less stress in the cattle which downstream makes for higher quality meat on your plate.
The morning light streams through the window across a heavily tattooed man sleeping in a chair, an empty bottle of Jim Beam bourbon on the table, a full ash tray of cigarette butts, a 1/2 eaten slice of Dominos meatlovers pizza , a non completed card game of solitaire.