Summer Fashion Photoshoots, #LoveJobs, TFP and #Socialmedia Marketing


Summer Fashion Photoshoots, #LoveJobs, TFP and #Socialmedia Marketing

Wednesday before the shoot

Yep, I’d much rather shoot these shots in Bali or on some island in Pacific or Maldives but it’s not to be . Time and budget limits (ie TFP) means our Fashion photo-shoot location will be at our local Sydney beaches of Cronulla or Sans Souci (not that that’s always a  bad thing).

The client  is Naked Buddha Fashion , my partner Kim’s fashion shop at Ramsgate.  The shoot is  one of those #LoveJobs that will give Kim some new shots, me a chance to experiment with some new photography techniques and a TFP arrangement with the model to get new shots for her portfolio.

My model today is the lovely Elise, cheerleader and dancer from the Cronulla Sharks Mermaids.

In a nutshell this shoot should be a WIN WIN WIN for all involved.

The key, like all deals, is making sure all parties understand What’s In It For Them.

Saturday morning

Problem – It’s cold and windy outside – do we cancel? If we do it will be weeks before I get another chance to shoot.

Solution – I’ve been wanting to experiment more with our green screen and compositing images  – we should be able to shoot in the studio, edit out the screen and drop in a beach background.

Fashion photography on location in the studio
Fashion photography on location in the studio

I think the end result achieves the primary objectives.  That is

  • Creating higher level quality social content for the client
  • Model portfolio photos
  • Testing new lighting setups and composite photography techniques
  • Testing social media marketing and whether it increases traffic and sales.


Shooting for web (low resolution) and using the 5D (push ISO very hard) means I can use fixed lights (lower lumins)

  • 1 x Florescent strip lights either side (natural white) with light diffuser sheets
  • 1 x LED video lights both sides to light up legs

The aim of the lighting to replicate the summer sun but also enough cross fill that it’s not too harsh.

Any questions just ask?

Loves, Hates and Likes – Finding Your Tribe of Lovers

This post is dedicated to the fans of my photography.

For the last few days I’ve been going back over some old shoots, applying some new processing techniques and then comparing to the original to see whether I’m creating a better shot (see below).  

I suppose the key thing to constantly remember is what different people like is very subjective and it seems as as a photographer that you always seem to get to a point of saying no more work on an image so that you can move forward.  That is, to be happy with the work at that point of time then let it free to see whether your audience loves, likes, hates or ignores.

An artist friend of mine has an interesting take on this whole Facebook/ social media “like”thing  – he says he’s only interested in “loves” and “hates” of his work – that “likes” are commodities of familiarity and that “Likers” don’t buy his paintings (at around $10K a pop).

From a photographic development (and business development) point of view this approach is consistent with the writings of popular marketing guys like Seth Godin – that you need to focus on your early adapters or lovers of your work who will then advocate and spread your message.  The idea that even though the world is such as big and diverse place, in this digitally connected age you will find your tribe of lovers.

With the lastest processing I think I’ve probably gone too hard on the sharpening and the gradient layer I’ve added seems to wash out the middle too much – (particularly on the old LCD screen I’m typeing this blog on).

Ten minutes later when I look at the image – my model Lanny beautiful, the processing hmmm – again – I’m happy (but not loving) so it will stay until I look at again next time.  


Original – 2008

Gatekeeper HeartPhoto by Scott Maxworthymaxymedia

Model: The lovely Lanny

Actor and Modelling Portfolio Photoshoot – Bella

Bella – there are times when you press the shutter and you know you’ve got the money shot.  Simply one of the best shots I’ve taken so far.


Breaking Bad – Aimed for a poster type effect on this edgy shot with Bella

W - 2Photo by Scott Maxworthymaxymedia


Picking Up The Thread. This image just grabbed me – a sort of candid behind the scenes image which I thought would look great as a high contrast black and white.

B - 3Photo by Scott Maxworthymaxymedia

Actor head-shots are different than your normal portraits – your audience for these images are Agents, Casting Directors, Creative Directors etc who want to see what the talent naturally looks like before they walk into a casting call – that means no heavy makeup; styling, photoshop retouching or creative lighting etc. The lighting should be flat and even. It’s these shots that most often determine if you get a call request.