The Experience Is The Product.

The Experience Is The Product.-Scott Maxworthy Photography

Scott Maxworthy Photography

The Experience Is The Product.

As a side learning/ skunk project I’ve been working to make sure that my photography website is optimised for mobile first – the research saying something like over 80% of all consumer internet traffic is now on mobile & 87% of all purchases begins at search engines.
BUT there’s a lot that happens before we search! A customer need created or one that’s not being delivered? A problem to solve.
A key is still making sure you create compelling relevant content for your target audience to attract & that once you engage & convert, you deliver customer experiences they will rave about (& then share & influence others). So, what are you doing to WOW your customers?
Business is no longer just price, product or service – the experience IS the Product!

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