Summer Fashion Photoshoots, #LoveJobs, TFP and #Socialmedia Marketing
Wednesday before the shoot
Yep, I’d much rather shoot these shots in Bali or on some island in Pacific or Maldives but it’s not to be . Time and budget limits (ie TFP) means our Fashion photo-shoot location will be at our local Sydney beaches of Cronulla or Sans Souci (not that that’s always a bad thing).
The client is Naked Buddha Fashion , my partner Kim’s fashion shop at Ramsgate. The shoot is one of those #LoveJobs that will give Kim some new shots, me a chance to experiment with some new photography techniques and a TFP arrangement with the model to get new shots for her portfolio.
My model today is the lovely Elise, cheerleader and dancer from the Cronulla Sharks Mermaids.
In a nutshell this shoot should be a WIN WIN WIN for all involved.
The key, like all deals, is making sure all parties understand What’s In It For Them.
Problem – It’s cold and windy outside – do we cancel? If we do it will be weeks before I get another chance to shoot.
Solution – I’ve been wanting to experiment more with our green screen and compositing images – we should be able to shoot in the studio, edit out the screen and drop in a beach background.
I think the end result achieves the primary objectives. That is
Creating higher level quality social content for the client
Model portfolio photos
Testing new lighting setups and composite photography techniques
Testing social media marketing and whether it increases traffic and sales.
Shooting for web (low resolution) and using the 5D (push ISO very hard) means I can use fixed lights (lower lumins)
1 x Florescent strip lights either side (natural white) with light diffuser sheets
1 x LED video lights both sides to light up legs
The aim of the lighting to replicate the summer sun but also enough cross fill that it’s not too harsh.
My partner Kim rings me at around 5AM on her way to work – “quick getup the full moon looks fantastic” she says. I stagger out of bed, grab the camera and race off down to the Bay. Brrrr, I forget a jacket and beanie – it’s about 4 or 5C. My camera blinks – battery low, my spare batteries are back at home charging, I manage to get one shot off before the moon totally disappears behind the clouds (to the right) and then my battery dies. Maybe tomorrow.
Moonrise over Captain Cook Bridge
Wednesday – the swell is suppossed to be up, I head down Cronulla – the primary objective to shoot some cloud movement and also look to combine different photograph exposure layers. I end up shooting some long exposure HDR shots instead.
Mid week sunrise down my local surf beach at Cronulla
As a small business you can no longer just place an ad in the local newspaper or yellow pages in the hope of getting new customers. In todays digital world then most customers will begin their search at Google or learn about your business from their friends social media posts on Facebook.
Today your potential new customers spends more time online then they do watching television or reading the paper.
Last night we launched the following cool timelapse video for my favourite local coffee shop at Sans Souci called Foodies.
The objective of the video was to increase their Facebook Page Likes through spreadable content and promote the coffee shop with their new Beat the Q online ordering system.
The Foodies Project Overview
Around 1/2 day spent chatting with Matt about the target customer; key messages, desired outcomes and channels.
Increase local awareness and revenue via local digital channels – Facebook; SEO via Youtube embeds in blogs.
1/2 day researching competition – both online and off.
1/2 day concept creation and agreement.
Site visits – video angles; look and feel etc
Production management and scheduling.
Timelapse – 5:30AM – 6PM (12,500 photos – a shot ever 20 seconds with an exposure of 6 seconds)
2 & 1/2 days editing; sound; effects.
1/2 day pick up shots.
1 day final editing
Marketing and Distribution
Video rendering for Youtube; Facebook.
1/2 day post production social media marketing assistance
Facebook Page Likes at launch of campaign (before video shooting commenced) was 573.
Within 12 hours the clip being launched it had been “Liked” over 100 times and shared 15 times – the total current “Likes” is 636.
Feedback – I had to smile – the only negative comment I’ve read to date (on the Foodies deli cafe page) was from a Surfie Hipster type dude who didn’t like the music choice – hmmmm – there’s so much time that goes into picking the right music for a clip as it’s an incredibly important element to the overall presentation style and message. The Foodie guys wanted something cool and funky that tied in with the atmosphere of the cafe and from a production point of view the music had to be technically a fast tempo with a strong beat for the cuts (as we were dealing with 12 hours of video into two minutes) and with a mid song punch to represent the peak at lunch time.
Yep, I’m certainly gaining a greater appreciation for music choice in any film or TV production as most of the time you don’t even realise it’s there.