Summer Fashion Photoshoots, #LoveJobs, TFP and #Socialmedia Marketing


Summer Fashion Photoshoots, #LoveJobs, TFP and #Socialmedia Marketing

Wednesday before the shoot

Yep, I’d much rather shoot these shots in Bali or on some island in Pacific or Maldives but it’s not to be . Time and budget limits (ie TFP) means our Fashion photo-shoot location will be at our local Sydney beaches of Cronulla or Sans Souci (not that that’s always a  bad thing).

The client  is Naked Buddha Fashion , my partner Kim’s fashion shop at Ramsgate.  The shoot is  one of those #LoveJobs that will give Kim some new shots, me a chance to experiment with some new photography techniques and a TFP arrangement with the model to get new shots for her portfolio.

My model today is the lovely Elise, cheerleader and dancer from the Cronulla Sharks Mermaids.

In a nutshell this shoot should be a WIN WIN WIN for all involved.

The key, like all deals, is making sure all parties understand What’s In It For Them.

Saturday morning

Problem – It’s cold and windy outside – do we cancel? If we do it will be weeks before I get another chance to shoot.

Solution – I’ve been wanting to experiment more with our green screen and compositing images  – we should be able to shoot in the studio, edit out the screen and drop in a beach background.

Fashion photography on location in the studio
Fashion photography on location in the studio

I think the end result achieves the primary objectives.  That is

  • Creating higher level quality social content for the client
  • Model portfolio photos
  • Testing new lighting setups and composite photography techniques
  • Testing social media marketing and whether it increases traffic and sales.


Shooting for web (low resolution) and using the 5D (push ISO very hard) means I can use fixed lights (lower lumins)

  • 1 x Florescent strip lights either side (natural white) with light diffuser sheets
  • 1 x LED video lights both sides to light up legs

The aim of the lighting to replicate the summer sun but also enough cross fill that it’s not too harsh.

Any questions just ask?

Loves, Hates and Likes – Finding Your Tribe of Lovers

This post is dedicated to the fans of my photography.

For the last few days I’ve been going back over some old shoots, applying some new processing techniques and then comparing to the original to see whether I’m creating a better shot (see below).  

I suppose the key thing to constantly remember is what different people like is very subjective and it seems as as a photographer that you always seem to get to a point of saying no more work on an image so that you can move forward.  That is, to be happy with the work at that point of time then let it free to see whether your audience loves, likes, hates or ignores.

An artist friend of mine has an interesting take on this whole Facebook/ social media “like”thing  – he says he’s only interested in “loves” and “hates” of his work – that “likes” are commodities of familiarity and that “Likers” don’t buy his paintings (at around $10K a pop).

From a photographic development (and business development) point of view this approach is consistent with the writings of popular marketing guys like Seth Godin – that you need to focus on your early adapters or lovers of your work who will then advocate and spread your message.  The idea that even though the world is such as big and diverse place, in this digitally connected age you will find your tribe of lovers.

With the lastest processing I think I’ve probably gone too hard on the sharpening and the gradient layer I’ve added seems to wash out the middle too much – (particularly on the old LCD screen I’m typeing this blog on).

Ten minutes later when I look at the image – my model Lanny beautiful, the processing hmmm – again – I’m happy (but not loving) so it will stay until I look at again next time.  


Original – 2008

Gatekeeper HeartPhoto by Scott Maxworthymaxymedia

Model: The lovely Lanny

Black and white mid tone sharpening of skin tones

We’re all developing our own style and if you look back on your photography over the years you see that it’s a process of constant learning – each shot teaches you something new – whether that’s lighting; directing; composition or post production processing.  For this shot – the focus is on post production mid tone sharpening – to try and create images with a bit more punch.


Glamour Photography

Hi, below is a small sample of my glamour, lingerie and boudoir photography from hundreds of glamour model photos taken over the years.

We can shoot on location or in studio. 

Stylists and make up artists can be arranged.


Want for information? 

Please give me a call on 0414 702 072 or contact us.

Twisted Betties Model Agency

Twisted Betties photoshoot – a new Sydney promotional models agency 

Lisa – the head Bettie, was looking for some sexy edgy glamourous photos.  

I had a big corporate shoot coming up so it gave me the opportunity to test out some new lighting setups and a new lens – you just can’t underestimate how important lighting is to creating the mood of the shot.


Destination Is Never A Place

Your photo has just seconds to connect with your viewer – it’s in that “blink” moment a decision is made whether to either move on or delve deeper – to browse, tag, comment, short-list, share, contact or even buy.

Your photo portfolio providing more information – the scope of your work – aimed to resonate or reinforce with your targeted viewer / audience.

We all start somewhere – when you’re beginning/  learning, it’s shoot – shoot – shoot – what works sticks in your mind.  It’s like learning guitar or travelling – you play a hundred different artists until you develop your own style – influenced by the shoots, the artists before.

No one portfolio is perfect – like all forms of marketing what works depends on your viewer and what they are looking for.  A photographers perfect portfolio will be different than an agency-signed fashion model than a traveling glamour model than a fetish model.

No matter what business your in it helps to understand the customers customer, all the way through the supply chain. 

Modelling Agencies want to see very specific photos for their girls, and these photos are pretty standard head shots, 3/4, full body.

If you have the right look, you need almost no portfolio – word of mouth referral and recommendation, your reputation proceeding you, will always be the best form of marketing.

If you’re starting out there’s a lot of competition – How do you get cut through?  How do you differentiate or provide something the potential client needs right now so they pick up the phone?

Does it get you the job; win you (or the client) the award; showcase who you are or is just a bit of fun – a hobby – something explored?

But remembering, llike travelling “Destination is never a place but a new way of seeing things.” – Henry Miller

What Makes A Great Model Portfolio

G’day, good to see you – this blog entry came about in response to a model casting call for a fashion photo job for a friends clothes shop.

Picture this – you’re the photographer, you’ve got the job and now the client has asked you to find a model.  In the old days before the Internet then casting used to be mainly done by a casting agent or modelling agency – they were the conduit between client, creative and talent – the Agency knew what/ which model was good, available, the right price and had all the contact details – they saved the client the hassle (for a price) and provided work for the model.  Plus in those days, opportunities were limited – they  were the days when movies, TV, magazines and print dominated advertising revenues and expenditure.

Still today, the higher up the project ladder (the bigger the job), the more things generally stay the same.  Big business likes to do business with big business – from a corporate business perspective it’s elephants dancing with elephants.  The big brands like to deal with big agencies.  The big agencies like to deal with proven reputations and influence.  It’s all about returns and reducing risk (for a price).  

BUT, apart from all that, there are thousands of opportunities out there and as a model at some point you need to start – just like Justin Beiber via Youtube – the world is just waiting for you.  

When it comes to models starting out and everything below the big jobs then today’s highly connected digital age now provides a range of services that empower the client, the photographer and the model.

You’re the photographer (and casting agent) – you put a call out via your normal channels for example – Starnow; Model Mayhem; your Facebook fan page.

“Fashion Model for Clothes Shop – Ramsgate, Sydney  

TFP – Fashion Model for Clothes Shop – Ramsgate, Sydney”

Even for a TFP (Time For Print provides not for payment collaborative Win Win Win for all parties) the response is high – over 50 models have shown interest – there’s some great talent – some of which is great but not suited for this job – you flag them for other possible projects.  

Now comes the hard and time consuming bit – shortlisting.  

Shortlisting is a process of looking at a portfolio and trying to imagine if the models look will help sell the clients products.  That means for you as the photographer and then as the casting agent trying to understand and knowing what your client is selling; who your clients’ customers are and what type of model and photography will get results.

A search on Google finds some great tips on the the Perfect Portfolio 

Model Shortlisting – here are some tips on the perfect portfolio (in no particular order). 

  • Competition – modelling is a highly competitive business – As a model you’re a product and service as much as the client, the photographer and everyone else involved.  Like every product or service as a model you need to stand out from the crowd.  The objective of your model portfolio is to get you shortlisted and then a contact interview/ the job.  
  • First impressions – We’ve all heard you only get one chance to make a great first impression – means only have great and WOW photos – “OK” or “good” photos don’t cut it – yes this may seem way to obvious but you’d be astounded by the number of portfolios that have average quality images.  You’re only as good as your worst image.  We’ve seen main profile shots were the models face is nearly completely dark, blurry etc. 
  • Whatever market/ style  you’re interested in then get some professional shots taken – that tells the buyer you are professional  and professionalism means less time stuffing around and hopefully better images.  Either TFP or we’ve basic model entry package (the only selling reference in this blog)
  • Less is often better than more – ie quality over quantity – be ruthless in your selection.    
  • Style – Unless I’m specifically looking for promo talent then I don’t want to see crappy snappy candid shots of you drinking a beer at the V8’s. If it’s a lingerie casting I want to see lingerie shots; if it’s fashion then show me fashion;  swimwear swimwear – you get the picture.
  • What? – New model (6-12 shots will surf ice) – a range of head-shots and full body.  Some black and whites OK. Show me you can smile.      
  • Replies to callouts – read the brief and reply without writing a novel, people are time poor – spelling, grammar and punctuation does make a difference (but good photos will always take priority).
  • A website and testimonials – casting sites like Starnow provide other client feedback – have no doubt this impacts decision making as it reduces client risk.
  • Persistence – keep developing, learning and have fun.
  • Check out your competition – understand why you like their portfolio.

Hope that helps

Some of the better porfolios replies so far (for this job)

Mikaela Dombkins  · Susann W · Mika · Audrey  · Cassie · SoulFlyKiss 

Now time to schedule some shoots.  We’ll keep you posted on how this project progressess.

25/06 Update: What a shamazzole! Model yesterday didn’t front for shoot; others short listed not replying to emails; those that reply don’t have transport or available for the dates stated.  We’ll see how we go with the others.  

Thoughts – it certainly lends itself to

  • Getting a budget  
  • Making sure the brief is very clearly defined/ outlined
  • Only relying on referrals  


Profile Pics

The other week I attended the #istrategy conference in Melbourne – Cliff Rosenburg, the CEO of LinkedIn Australia talked about the importance of a good quality portrait profile shot – that many potential customers or employers will make a decision to contact you based on your shots.

I think of Facebook or talent services like Star Now; Model Mayhem; AT2 and yes, when searching for talent the profile pics greatly impact my decision to short list or not. 

I know when I’m casting for talent – my first short listing run through is nearly always based on quality of photos.


Scott Maxworthy Profile