Summer Fashion Photoshoots, #LoveJobs, TFP and #Socialmedia Marketing

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Summer Fashion Photoshoots, #LoveJobs, TFP and #Socialmedia Marketing

Wednesday before the shoot

Yep, I’d much rather shoot these shots in Bali or on some island in Pacific or Maldives but it’s not to be . Time and budget limits (ie TFP) means our Fashion photo-shoot location will be at our local Sydney beaches of Cronulla or Sans Souci (not that that’s always a  bad thing).

The client  is Naked Buddha Fashion , my partner Kim’s fashion shop at Ramsgate.  The shoot is  one of those #LoveJobs that will give Kim some new shots, me a chance to experiment with some new photography techniques and a TFP arrangement with the model to get new shots for her portfolio.

My model today is the lovely Elise, cheerleader and dancer from the Cronulla Sharks Mermaids.

In a nutshell this shoot should be a WIN WIN WIN for all involved.

The key, like all deals, is making sure all parties understand What’s In It For Them.

Saturday morning

Problem – It’s cold and windy outside – do we cancel? If we do it will be weeks before I get another chance to shoot.

Solution – I’ve been wanting to experiment more with our green screen and compositing images  – we should be able to shoot in the studio, edit out the screen and drop in a beach background.

Fashion photography on location in the studio
Fashion photography on location in the studio

I think the end result achieves the primary objectives.  That is

  • Creating higher level quality social content for the client
  • Model portfolio photos
  • Testing new lighting setups and composite photography techniques
  • Testing social media marketing and whether it increases traffic and sales.

Technical

Shooting for web (low resolution) and using the 5D (push ISO very hard) means I can use fixed lights (lower lumins)

  • 1 x Florescent strip lights either side (natural white) with light diffuser sheets
  • 1 x LED video lights both sides to light up legs

The aim of the lighting to replicate the summer sun but also enough cross fill that it’s not too harsh.

Any questions just ask?

Daughters of the Northern Coast

model,australia,mp,greenscreen

The purpose of this post is about exploring how to build an image to tell a story.

We’ve all heard the expression “a picture tells a thousand words” – it’s actually an average 83 (that I read in some research somewhere) but the number doesn’t really matter.  The facts are most of us are primarily visual and some pics communicate more effectively than others, that there are photos that speak millions and others little.

Ideally as a photographer you want to get as much as possible shot in the camera so to cut down post production time but that is not always possible or practical.

Below is a photo composite of three different photos – our model, the landscape and the old car.  On their own each image is OK but not a thousand words worth –  the elements joined to create a story that hopefully resonates with your audience and worth much more.

  • The model shot in a green screen studio in Sydney,
  • The car located on the highway near Sawtell on the North Coast and
  • The background landscape around Boorowa  NSW.

There is a caveat – the time to create a composite image is about ten fold  –

With every piece of communication you need to ask what message do you want to convey?

James Reyne is playing at our local club in a few weeks time -as teenagers during the 80’s we grew up listening, dancing and singing to Aussie Crawl on our surf trips up to the Northern Coast of NSW.  Sons of Beaches and Daughters of the Northern Coast.  Music an inspiration.

Sunset Over a Golden Sea Sunset Over a Golden Sea Photo by Scott Maxworthy maxymedia

We were down at Boorowa in mid south west NSW yesterday to do some filming for Ottoboca (my foodie project) with the Sam’s from Sam’s Paddock Butcher – simply beautiful tasting, high quality, pasture fed Angus beef.

This pic yet another example of the stunning beauty of our country – the late afternoon sun creeping through the clouds and washing the fields, gum trees and an old abandoned building (look closely) in golden light.

Boys toys

A Day In The Studio