📸Instapics – Time prepping, a couple of hours (or

📸Instapics – Time prepping, a couple of hours (or more) shooting, then shortlisting, depending on the project hours (or days) editing. Then, does the work engage your audience (or the client’s audience; or the client’s client’s audience?). Does it get them the job, the gig, the ad, the new customer, the like & share on social media? It’s more then ‘just a photo’ it’s the currency 💰& conversion of valuable attention & ❤ to action.
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Location: Scott Maxworthy Photography

Link: Visit Scott Maxworthy Photography Instagram

Brand Desire and The Secret Garden (16/52)

So much of advertising and branding is about creating desire and passion says David Brier in his Brand Leaders and S*x presentation.  “The moment people feel they know what to expect from you, your spell on them is broken” Robert Greene, The Art of Seduction – you’ve ceded them power.

As an audience we don’t want the full detailed story – it’s the mystery that intrigues – let your audience imagine, create and join the dots to conclusions.

What don’t you say in a shot?  What do you crop or blur?  Where does your photo take your viewer?

Nude woman with wings in the forest