Summer Fashion Photoshoots, #LoveJobs, TFP and #Socialmedia Marketing
Wednesday before the shoot
Yep, I’d much rather shoot these shots in Bali or on some island in Pacific or Maldives but it’s not to be . Time and budget limits (ie TFP) means our Fashion photo-shoot location will be at our local Sydney beaches of Cronulla or Sans Souci (not that that’s always a bad thing).
The client is Naked Buddha Fashion , my partner Kim’s fashion shop at Ramsgate. The shoot is one of those #LoveJobs that will give Kim some new shots, me a chance to experiment with some new photography techniques and a TFP arrangement with the model to get new shots for her portfolio.
My model today is the lovely Elise, cheerleader and dancer from the Cronulla Sharks Mermaids.
In a nutshell this shoot should be a WIN WIN WIN for all involved.
The key, like all deals, is making sure all parties understand What’s In It For Them.
Problem – It’s cold and windy outside – do we cancel? If we do it will be weeks before I get another chance to shoot.
Solution – I’ve been wanting to experiment more with our green screen and compositing images – we should be able to shoot in the studio, edit out the screen and drop in a beach background.
I think the end result achieves the primary objectives. That is
Creating higher level quality social content for the client
Model portfolio photos
Testing new lighting setups and composite photography techniques
Testing social media marketing and whether it increases traffic and sales.
Shooting for web (low resolution) and using the 5D (push ISO very hard) means I can use fixed lights (lower lumins)
1 x Florescent strip lights either side (natural white) with light diffuser sheets
1 x LED video lights both sides to light up legs
The aim of the lighting to replicate the summer sun but also enough cross fill that it’s not too harsh.
My partner has headed off overseas for a couple of weeks – that means I can setup my temporary studio and be shooting and editing from 7AM to the wee hours of the morning.
The main objective is to get better at my lighting management; talent direction and post production composite creations.
The work I’m most inspired by right now are Commercial Photographers Dave Hill and Joel Grimes – they have this combination of creative design; technical lighting and Photoshop wizardry of stunning desaturated but high contrast images that I really love.
But, you can’t copy – the thing is you need to develop are your own skills and style and THEN see if there is market demand for that look.
It’s a conumdrum – do your create then market or market a look? Where’s the opportunity? Joel Grimes gave a great interview of his success – in essense – we are ALL unique – what you’ve got to do is take that uniqueness to develop your style.
From a business point of view I’ve been trying different styles to see where the market is – from landscapes (no money in that) to actor headshots, lingerie and fine art. Below are some of the shots so far this week