Summer Fashion Photoshoots, #LoveJobs, TFP and #Socialmedia Marketing

summer,style,fashion,shopping,marketing,travel,sales,bargain,mp,sydney,social,model,photoshoot,beach,photooftheday

Summer Fashion Photoshoots, #LoveJobs, TFP and #Socialmedia Marketing

Wednesday before the shoot

Yep, I’d much rather shoot these shots in Bali or on some island in Pacific or Maldives but it’s not to be . Time and budget limits (ie TFP) means our Fashion photo-shoot location will be at our local Sydney beaches of Cronulla or Sans Souci (not that that’s always a  bad thing).

The client  is Naked Buddha Fashion , my partner Kim’s fashion shop at Ramsgate.  The shoot is  one of those #LoveJobs that will give Kim some new shots, me a chance to experiment with some new photography techniques and a TFP arrangement with the model to get new shots for her portfolio.

My model today is the lovely Elise, cheerleader and dancer from the Cronulla Sharks Mermaids.

In a nutshell this shoot should be a WIN WIN WIN for all involved.

The key, like all deals, is making sure all parties understand What’s In It For Them.

Saturday morning

Problem – It’s cold and windy outside – do we cancel? If we do it will be weeks before I get another chance to shoot.

Solution – I’ve been wanting to experiment more with our green screen and compositing images  – we should be able to shoot in the studio, edit out the screen and drop in a beach background.

Fashion photography on location in the studio
Fashion photography on location in the studio

I think the end result achieves the primary objectives.  That is

  • Creating higher level quality social content for the client
  • Model portfolio photos
  • Testing new lighting setups and composite photography techniques
  • Testing social media marketing and whether it increases traffic and sales.

Technical

Shooting for web (low resolution) and using the 5D (push ISO very hard) means I can use fixed lights (lower lumins)

  • 1 x Florescent strip lights either side (natural white) with light diffuser sheets
  • 1 x LED video lights both sides to light up legs

The aim of the lighting to replicate the summer sun but also enough cross fill that it’s not too harsh.

Any questions just ask?