Digital Marketing for Small Business – a Timelapse Video for Foodies Deli Cafe

As a small business you can no longer just place an ad in the local newspaper or yellow pages in the hope of getting new customers.  In todays digital world then most customers will begin their search at Google or learn about your business from their friends social media posts on Facebook.  

Today your potential new customers spends more time online then they do watching television or reading the paper.

Last night we launched the following cool timelapse video for my favourite local coffee shop at Sans Souci called Foodies.

The objective of the video was to increase their Facebook Page Likes through spreadable content and promote the coffee shop with their new Beat the Q online ordering system.

The Foodies Project Overview

Pre Production 

  • Around 1/2 day spent chatting with Matt about the target customer; key messages, desired outcomes and channels.
    • Increase local awareness and revenue via local digital channels – Facebook; SEO via Youtube embeds in blogs.  
  • 1/2 day researching competition – both online and off.
  • 1/2 day concept creation and agreement.
  • Site visits – video angles;  look and feel etc  
  • Production management and scheduling.

Production

Multicamera shoot
  • Timelapse  – 5:30AM – 6PM (12,500 photos – a shot ever 20 seconds with an exposure of 6 seconds)
  • Other cameras

Post Production

  • 2 & 1/2 days editing; sound; effects. 
  • 1/2 day pick up shots.
  • 1 day final editing

Marketing and Distribution

  • Video rendering for Youtube; Facebook.
  • 1/2 day post production social media marketing assistance

Results

  • Facebook Page Likes at launch of campaign (before video shooting commenced) was 573. 
  • Within 12 hours the clip being launched it had been “Liked” over 100 times and shared 15 times – the total current “Likes” is 636.
  • Feedback – I had to smile – the only negative comment I’ve read to date (on the Foodies deli cafe page) was from a Surfie Hipster type dude who didn’t like the music choice – hmmmm – there’s so much time that goes into picking the right music for a clip as it’s an incredibly important element to the overall presentation style and message. The Foodie guys wanted something cool and funky that tied in with the atmosphere of the cafe and from a production point of view the music had to be technically a fast tempo with a strong beat for the cuts (as we were dealing with 12 hours of video into two minutes) and with a mid song punch to represent the peak at lunch time.

Yep, I’m certainly gaining a greater appreciation for music choice in any film or TV production as most of the time you don’t even realise it’s there.

Will update again later – in the meantime visit https://www.facebook.com/foodiesdelicafe