Digital Marketing for Small Business – a Timelapse Video for Foodies Deli Cafe

As a small business you can no longer just place an ad in the local newspaper or yellow pages in the hope of getting new customers.  In todays digital world then most customers will begin their search at Google or learn about your business from their friends social media posts on Facebook.  

Today your potential new customers spends more time online then they do watching television or reading the paper.

Last night we launched the following cool timelapse video for my favourite local coffee shop at Sans Souci called Foodies.

The objective of the video was to increase their Facebook Page Likes through spreadable content and promote the coffee shop with their new Beat the Q online ordering system.

The Foodies Project Overview

Pre Production 

  • Around 1/2 day spent chatting with Matt about the target customer; key messages, desired outcomes and channels.
    • Increase local awareness and revenue via local digital channels – Facebook; SEO via Youtube embeds in blogs.  
  • 1/2 day researching competition – both online and off.
  • 1/2 day concept creation and agreement.
  • Site visits – video angles;  look and feel etc  
  • Production management and scheduling.

Production

Multicamera shoot
  • Timelapse  – 5:30AM – 6PM (12,500 photos – a shot ever 20 seconds with an exposure of 6 seconds)
  • Other cameras

Post Production

  • 2 & 1/2 days editing; sound; effects. 
  • 1/2 day pick up shots.
  • 1 day final editing

Marketing and Distribution

  • Video rendering for Youtube; Facebook.
  • 1/2 day post production social media marketing assistance

Results

  • Facebook Page Likes at launch of campaign (before video shooting commenced) was 573. 
  • Within 12 hours the clip being launched it had been “Liked” over 100 times and shared 15 times – the total current “Likes” is 636.
  • Feedback – I had to smile – the only negative comment I’ve read to date (on the Foodies deli cafe page) was from a Surfie Hipster type dude who didn’t like the music choice – hmmmm – there’s so much time that goes into picking the right music for a clip as it’s an incredibly important element to the overall presentation style and message. The Foodie guys wanted something cool and funky that tied in with the atmosphere of the cafe and from a production point of view the music had to be technically a fast tempo with a strong beat for the cuts (as we were dealing with 12 hours of video into two minutes) and with a mid song punch to represent the peak at lunch time.

Yep, I’m certainly gaining a greater appreciation for music choice in any film or TV production as most of the time you don’t even realise it’s there.

Will update again later – in the meantime visit https://www.facebook.com/foodiesdelicafe

Album Cover – Rachael

This week I had the beautiful Rachael from our band drop into the studio to shoot some test images for her new CD Album cover.  For the final cover I’ll probably add more composite layers to create a more surreal type image but on the other hand sometimes less is more.

With these types of shots you can certainly get more creative and even in these days of downloaded music it’s interesting how often we’ll listen to the music and remember the album cover.

Technical: For nearly all of these shots I just wanted to test a single dominant light source – in this case a beauty dish against a simple gray backdrop.

In post production experimented with different techniques – from aggressive smoothing to maximising clarity to use of fractal sketching.

 

5 D3 1652- EditPhoto by Scott Maxworthymaxymedia

W - 3Photo by Scott Maxworthymaxymedia

5 D3 1667- EditPhoto by Scott Maxworthymaxymedia

Actor and Modelling Portfolio Photoshoot – Bella

Bella – there are times when you press the shutter and you know you’ve got the money shot.  Simply one of the best shots I’ve taken so far.

 

Breaking Bad – Aimed for a poster type effect on this edgy shot with Bella

W - 2Photo by Scott Maxworthymaxymedia

 

Picking Up The Thread. This image just grabbed me – a sort of candid behind the scenes image which I thought would look great as a high contrast black and white.

B - 3Photo by Scott Maxworthymaxymedia

Actor head-shots are different than your normal portraits – your audience for these images are Agents, Casting Directors, Creative Directors etc who want to see what the talent naturally looks like before they walk into a casting call – that means no heavy makeup; styling, photoshop retouching or creative lighting etc. The lighting should be flat and even. It’s these shots that most often determine if you get a call request.

 

Sydney Pregnancy Photographer

Geoff and Tenielle wanted different preganancy photos so we spoke on the phone about what interests they had and what type of style they liked.

Geoff is a golfer but never gets enough time.

Tenielle is full of personality.

They settled on a retro type of look and I wanted to explore animated type of processing.

We also shot some more conventional high key and couple shots.

{gallery}http://www.flickr.com/photos/sgmdigital/sets/72157633919474798/:35:170:120:0:2:mootools_slimbox:Classic{/gallery} 

Categories: UncategorisedTags: